Google’s ad that just aired during the Super Bowl. Put a smile on my face.
Back to School, Back to Chemistry, Back to Physics
Google Chrome, now out for Mac, is Google’s new web browser. We’re not a tech blog (and I’m not a techie) so I won’t talk about the actual program (even though its awesome). However, I will return to my love of good commercials (no seriously) and praise the ad campaign.
The promo video, based on 8 short vignettes, is a refreshing break from the hi-tech, digital offerings of Microsoft and Apple. Google identifies the 7 main components of Chrome that really stand out, and attempts to represent them using craft designs and visual tricks. The lack of post-production is a clever reminder that Google is trying to make things simpler not more complicated.
here’s the making of video to see how these different vignettes were made…
